Social media is not THE solution but part of the solution to your entire marketing strategy. It's not crucial to have a social media presence in some cases yet it could be a decent method for imparting your message, engaging with your fans or customers and even responding to customer service enquiries, as the banks and utility companies all seem to be doing now. The average numbers for an email campaign shift in the event that it's a newsletter, business proposition or introduction to your company for partnerships and so forth.
Consider the possibility that the case, if you have a Facebook fan page and running a business, yet don't have a period to hold running over to a computer to Lotto Annihilator Review answer addresses about something posted. Social media is a slow process to build unless you have someone at your company dedicated to it or you can afford to hire a specialist.