There is no preservative in a relationship that can resist the erosion of time, but the endless changes can make the other person always curious about you. The same is true of brand operation. Only continuous innovation can continuously recapture the hearts of consumers. According to Li Shanyou, founder of Chaos University, the development of an enterprise will encounter periodic bottlenecks.
Whether it can overcome discontinuity determines the rise and fall and vitality of an enterprise, and there is only one solution, which is continuous innovation or even subversive innovation. In the sms marketing service catering industry with low threshold and rapid iteration, the life cycle of enterprises is often shorter. The "Internet celebrity catering" comes and goes like the wind, which is proof that even the most popular brands cannot escape the "homogenization trap". "The Curse of Peer Competitiveness.
The catering industry has a huge market but a low degree of concentration, because it is fundamentally difficult to build a real moat, especially in the field of beverages, whether it is product categories, production processes and store operations, everything can be copied, and everything can be copied. . When the answer to "Internet celebrity milk tea" and Lujiaoxiang were popular, more than 90% of franchise stores in the country were fake, but it was difficult for consumers to tell them apart. Picture 2.png Peng Xin,