The brand completes the exposure, touch, interaction, conversion, precipitation, and activation of target consumers by initiating actions (graphics, short videos, advertisements, news, etc.) . In this process, the behaviors that trigger users range from exposed groups, shallow interaction groups, and deep interaction groups to purchase groups and fan users. Always, around Fax List the interaction between the user and the brand, understand the brand action. The right person, multi-dimensional, multiple touches, and then trigger consumer behavior, pull in the interactive relationship between the brand and target consumers, from understanding, attraction, to inquiry, action, and repurchase.
Demand Insights Maslow divides needs into five levels: physical, safety, social, self-esteem, and self-practice. For example: Volvo safety car, Qihoo 360 safety browser, occupying the word safety is big business. Maslow's needs theory opens a convenient way for us to Fax List understand needs. After Maslow proposed a five-layer needs model, he added another layer called cognition and aesthetics. Above self-esteem, below self-practice. Mercedes-Benz has a customized function for the market, lengthening, and meeting what needs. This year, I don't receive gifts for the New Year, but only melatonin. What needs are met? King Xiang saw that all the Qin palaces were burnt and dilapidated, and he longed to return to the east, saying:
"Rich and noble do not return to their hometown, like clothes embroidered at night, who knows!" What needs were met? The 15 Grains of Needs, Jobs said: Don't try Fax List to ask consumers what they want, but feel them: Greed, hatred, ignorance, arrogance, doubt. Resentment, hatred, annoyance, anger, annoyance. Think, greed, fear, love, want. Sometimes needs are implicit and non-superficial, while emotions, emotions, attitudes, and behaviors are explicit and superficial. Both: greed, anger, ignorance, slowness, doubt; resentment, hatred, anger, anger, and annoyance, behind every emotion and every unpleasantness there is an unsatisfied need - fear leads to anxiety, anxiety evokes behavior. The five dimensions of pain points : resentment, hatred, anger, anger, and annoyance.