Search marketing has morphed and grown in numerous ways throughout 2021. At each of the shifts and changes in the search marketing landscape along the way, we’ve done our best to not only cover each twist and turn thoroughly, but to also offer insight and research-based strategy that will help B2B marketers meet the increasing challenges placed in front of us.
We’re fortunate to have a wealth of talented B2B marketing professionals contributing to the TopRank Marketing blog covering the state of search marketing — which will celebrate its 19th year in 2022.
To help our blog community grow its search USA Phone Number List marketing knowledge, we’re happy to offer our annual list of the most popular search marketing and search engine optimization (SEO) posts of 2021 we’ve published throughout the year.
Our Most Popular Search Marketing Posts in 2021:
1. 6 Timeless SEO Tips Content Marketers Can Do Now — Lee Odden
Timeless SEO Tips
How can content marketers improve their search visibility? The best SEO advice isn’t worth much if it’s never implemented.
In our most popular search marketing post of 2021, our CEO Lee Odden shared six timeless SEO tips that you can implement right now, including:
Avoid overuse of pronouns
Facts tell, stories sell
Links are like electricity
Be the best answer
Close the gap with an SEO audit
Always be optimizing
Check out all of Lee’s 2,600+ posts here, and follow him on Twitter and LinkedIn.
“Strive to 'be the best answer' for what customers are looking for by creating content that is in-depth, engaging, and inspires deeper click-throughs into your site.” — Lee Odden @LeeOddenCLICK TO TWEET
2. SEO Harmony: Why B2B Marketers Need To Integrate Search With Content Strategy — Lane R. Ellis
People pushing giant puzzle pieces together at sunset.
Why should B2B marketers should turn segmented SEO and content marketing efforts into an integrated strategy?
In the second most popular search marketing post of the year, I shared why uniting the two forms a more powerful and harmonious B2B marketing union, examining:
SEO Specialists Gain By Reaching Out To Content Teams
Audience Insights Benefit Both SEO & Content Marketing
Content Teams Thrive By Making SEO A Fundamental Concern
United SEO & Content Form A Powerful B2B Marketing Union
You can check out all of my posts here, and follow me on Twitter and LinkedIn.
Marketers need to break free over the next 10 years by radically changing how they work with sales, stopping the baton hand-off model and moving much more of an integrated team. ” — Jon Miller @jonmillerCLICK TO TWEET
3. Trust and the Search for Answers: How Influence Optimizes SEO Performance — Lee Odden
influence search optimization
How can B2B marketers optimize content for trust?
In the number three spot on our top search marketing posts of 2021 list, Lee shared how trusted content elevates the strength of brand search visibility, and why taking optimization to the next level creates even better customer experiences.
Lee shared fascinating and powerful ways to align your content, SEO and influencer engagement opportunities, including:
Identify experts creating on-topic content with great search visibility
Evaluate influencer’s link attraction rates when they publish or contribute content
Provide influencers with SEO audits of their blogs so they can improve their search visibility
“Creating best answer content means an approach to content marketing that involves aligning the best practices of SEO and content strategy with influencer marketing and employee advocacy.” — Lee Odden @LeeOddenCLICK TO TWEET
4. What 5 Recent Search Marketing Changes Mean For B2B Marketers — Lane R. Ellis
Black woman marketer deep in thought image.
How can B2B marketers adapt to new changes in search engine marketing?
From Google’s “About This Result” and feedback features to its new Display & Video 360 data insights, Google Discover, TensorFlow ranking updates, and Bing search engine result page (SERP) chatbot and related-image features, in our fourth most popular search marketing post of 2021 I shared five recent changes, including:
Learning More With Google Discover
Google’s “About This Result” & Feedback Features
Display & Video 360 Bring New Google Data Insights
Google TensorFlow Ranking Updates
Bing’s New Chat & Related Image Features
The biggest overarching trend in SEO in recent years which will undoubtedly continue in 2021 is the focus on E-A-T: expertise, authoritativeness, and trustworthiness. — Lily Ray @lilyraynycCLICK TO TWEET
5. Beyond SEO: B2B Content Optimization for Trust and Customer Experience — Lee Odden
B2B marketing optimization
How does B2B content optimization work to build greater trust and better customer experiences?
In the fifth most popular search marketing post of 2021, Lee shared how to take optimization beyond search and into customer experience with a more holistic B2B content strategy, including: