Google has been casting a judicious eye over all of its programs. Assistant, Ads and Analytics have all seen user-oriented updates aimed at striking the balance for both corporation and individual satisfaction. Now, there’s a new player in the mix: dynamic emails in Gmail.
Three months ago, in March of 2019, Google announced dynamic emails as a new beta feature for their Enterprise and G-Suite clients. Following the success of the tests, Google has announced that they are rolling out dynamic emails to the entirety of their userbase. Regardless of whether you’re an enterprise client or just an average Joe, you will see dynamic emails starting to crop up in your inbox on July 2.
So, what are dynamic emails, and what do they mean for the world of digital marketing?
What are dynamic emails?
A looping gif demonstrating what in-email resolution looks like for dynamic emails.
Dynamic emails allow users to reply, resolve, and action changes from within their inbox.
Dynamic email is a newer, more useful way of using Photo Editing Services Gmail which allows users to interact with and take direct action on the email itself without having to go somewhere else to do it. Dynamic email increases in-mail capabilities, letting users reply, resolve, and action changes from within the emails, rather than being passed along to an external site.
Here’s a list of action examples from Google itself: RSVP-ing to an event, filling up questionnaires, browsing catalogues, responding to comments from Google Drive files, and much more.
“…email has largely stayed the same with static messages that eventually go out of date, or are merely a springboard to accomplish a more complex task.”
Aakash Sahney, Product Manager for Gmail
Google is looking to evolve email into more of an interactive thread, shying away from the traditional single letter format. Instead of dealing without out-of-date messages cluttering our inboxes, we’ll be seeing messages update themselves with the most recent reply or action taken.